Meet Bill, the newest member of the J2 Crew! Not only does he claim to know all the lines from Trading Places, but has been working as an expert in his industry for 20 years.
Name: Bill Lipp
Position: Marketing Strategist
Q: How long have you been with J2?
A: I got to know Jane around the time that Wingspan was breaking ground at the Chandler Airport and met Jason soon after that. Each time that I met with J2’s Dynamic Duo, I was more and more struck by our mutual desire to help the people that we work with to achieve the goals that they have for their business. I am a big proponent of being customer-centric and longed to be back in an environment where the culture fostered that desire. I shared my thoughts with Jane and Jason and here we are, working together! So I’m new to J2, but have had my own full-service advertising agency since 2004.
Q: What do you love most about your job?
A: Using my expertise in strategy and media to help clients achieve their business goals. I appreciate each client’s expertise in their own business and when they recognize what we can do for them; entrusting us to steward their marketing resources with great results….there is nothing more rewarding than that!
Q: Tell us how you got started doing what you do!
A: I spent twenty years building successful sales teams and client relationships in radio, cable TV and broadcast TV. By moving to the client/agency side, I was able to amp those results by selecting the perfect mix of media for each client unfettered by the constraints of a single media organization. At the end of the day, it’s about increasing awareness for each client and then monetizing that awareness into creating customers and customer loyalty.
Q: What are you doing when you’re not working?
A: I love great writing, regardless of the medium so reading, TV and film are my escapes.
Q: What’s your favorite film and why?
A: Trading Places was filmed in my hometown; the story told in an entertaining way and has a great ending. I know every line by heart. Midnight Run is a close second for the same reasons, except a good portion of that one was filmed in The Copper State.
Q: What are three random facts we don’t know about you?
A: I am past Board Chair of the Mental Health Association of Southeastern Pennsylvania and have a deep concern for assisting vulnerable populations; enjoy the beauty and design of old coins; and could subsist entirely on diner/deli food.